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The NEO Center, 934 Clark St., Lansing, MI

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The Lansing Startup Weekend is a place for designers, coders, business managers, startup enthusiasts, astronauts, and masons, who are eager to experience a 54 hour weekend like no other.  The partners and resources available to you over the course of the weekend provide you the tools you’ll need to launch your next big idea.

The weekend will consist of pitching, business model creation, coding, designing and market validation. The weekend culminates with presentations in front of a panel of judges and an opportunity to win great prizes.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and teams organically form around the top ideas. All ideas, applications and platforms are welcome – remember that the sky is the limit!

The event will be kicked off with registration and presentations by organizers and sponsors followed by a quick  pitch exercise with teams.  Then the fun begins.

Attendees will have 1 minute to pitch ideas, audience votes, teams form, ideas turn into startups.  The full detailed schedule for the rest of the weekend is below.



Oct 18
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Oct 19
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Oct 20
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Dinner
  • Judging & awards
  • Wrapup
  • Go home!
Platinum Sponsors

Dave Mulder

Founder, GoSoapBox   |   LinkedIn

Dave co-founded GoSoapBox, a student response system, at Lansing Startup Weekend in 2011. Initially working in education, GoSoapBox has expanded to events, conferences, and corporate training. Dave specializes in user experience and product design.

Dave will be the guest speaker at lunch Saturday, touching on the path to MVP to his path to launching GoSoapBox.

Dr. Forrest Carter

Associate Professor at Michigan State University

Dr. Carter is the Director of the Institute of Entrepreneurship and Associate Professor of Marketing at Michigan State University.

Dr. Carter will be the guest speaker at dinner Saturday.

Gold Sponsors

Travis Stoliker

Marketing and Sales Director - LiquidWeb   |   LinkedIn

Travis is an experienced Marketing Director with a skill for innovation and continual improvement. He is the Sales & Marketing Director for Liquid Web Inc. with expertise in AdWords management, marketing strategy, sales management, brand/creative management, website writing, press release writing and new media advertising through Twitter, Facebook and other avenues.

Travis was key to the launch of the company's proprietary cloud computing platform, Storm On Demand.

Betsy Weber

Chief Evangelist - TechSmith Corp.   |   LinkedIn

Tech Evangelist, Word of Mouth marketing, grassroots marketing, community building...

Specialties:Community Management, Social Media, Tech Evangelist, Word of Mouth Marketing, Grassroots marketing.

Jeff Siarto

Co-Founder,   |   LinkedIn

Jeff is the Co-founder of Loudpixel, a social media research company and a designer at Element 84 where he works on web interfaces for the NASA Earthdata program. He is the author of Head First Web Design and teaches front-end web development in the Comm Arts College at Michigan State. Jeff calls East Lansing home and lives with his wife, cat and is soon-to-be daughter.

Nick Chilenko

Founder and President, Nicholas Creative   |   LinkedIn

Nicholas Creative was founded by Nicholas Chilenko. After entering the online marketing field more than 10 years ago, he quickly gained recognition as an industry leader. Prior to founding the firm in 2006, he was creative director for a metro-Detroit web agency and has managed accounts such as Microsoft, Ford, AAA and Comerica Bank.

Nicholas began his career in grade school building websites for family and friends. At age 11, he acquired his first major client: a vacuum retailer that sold products nationwide through its website. Less than a year later, he increased the client’s Internet sales by a half million dollars.

With a business degree from Michigan State University and self-taught creative and technical skills, Chilenko is regarded as an expert in interface design, lead generation and usability best practices. He has shared his insights as a contributor to Entrepreneur magazine, and he was recently named one of “Six entrepreneurs that would make Obama proud” by

Jason Meyers

Content Strategy Lead at SalientMG   |   LinkedIn

Jason Meyers has more than 20 years of experience as a professional journalist and content marketer. He is the former executive editor of Entrepreneur magazine and the former editor-in-chief of Telephony magazine, a B2B publication for the telecom industry. In 2008, Meyers founded Live Concepts Media, a Michigan-based content marketing and event management firm.

Silver Sponsors

Jonathan Poland

Software Engineer Manager - Arbor Networks   |   LinkedIn

Jon is a founding member of Arbor Networks. He helped take Arbor from a university research project to a $100M international company with over 300 employees. Jon's software background is in networking, security, and distributed systems. Currently he focuses on driving product architecture and building technical teams.

Dave Mulder

Founder, GoSoapBox   |   LinkedIn

Dave co-founded GoSoapBox, a student response system, at Lansing Startup Weekend in 2011. Initially working in education, GoSoapBox has expanded to events, conferences, and corporate training. Dave specializes in user experience and product design.

Kyle Musser

Management Consultant   |   LinkedIn

Kyle currently works as a management consultant helping Fortune 1000 companies companies assess, design and implement IT strategy. He is also pursuing his passions in helping individuals become better leaders in both their businesses and personal lives by building networks of entrepreneurs through digital media and a concept called compensated communities.

James F. (JV) Anderton

Attorney, Loomis Law

Focusing on estate planning, business formation, shareholder/ownership disputes and tax law, James “J.V.” Anderton advises clients in a variety of tax-related fields. He also has extensive experience representing entrepreneurs and business start-ups in all phases of the growth cycle, including finding additional financing and capital.

Mr. Anderton was the lead author for an article related to the special allocation of gains between partners in 1031 transactions published by the Journal of Real Estate Taxation in 2010. Mr. Anderton won the 2007 Tax Writing Competition at the Thomas M. Cooley Law School for his article on non-spousal rollovers under the Pension Protection Act of 2006. In March 2012, Mr. Anderton was named one of the “Top 5 Under 35″ by the Ingham County Bar Association. Also in 2012, Mr. Anderton was honored with the distinction of being named as one of the “10 Over the Next 10″, an award given to the next generation of business leaders as selected by the Lansing Regional Chamber of Commerce and the Grand River Connection. He became licensed to practice in Florida in 2013.

Jothum Smith
Paul Jaques
Ken Szymusiak
Tom Stewart
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