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Schedule

Friday

Oct 10
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday

Oct 11
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow

Sunday

Oct 12
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Dinner
  • FINAL PRESENTATIONS
  • Judging & awards
  • Wrapup
  • Go home!
Platinum Sponsors
Speakers

Dave Mulder

Founder, GoSoapBox   |   LinkedIn

Dave co-founded GoSoapBox, a student response system, at Lansing Startup Weekend in 2011. Initially working in education, GoSoapBox has expanded to events, conferences, and corporate training. Dave specializes in user experience and product design.

Dave will be the guest speaker at lunch Saturday, touching on the path to MVP to his path to launching GoSoapBox.

Dr. Forrest Carter

Associate Professor at Michigan State University

Dr. Carter is the Director of the Institute of Entrepreneurship and Associate Professor of Marketing at Michigan State University.

Dr. Carter will be the guest speaker at dinner Saturday.

Gold Sponsors
Judges

Travis Stoliker

Marketing and Sales Director – LiquidWeb   |   LinkedIn

Travis is an experienced Marketing Director with a skill for innovation and continual improvement. He is the Sales & Marketing Director for Liquid Web Inc. with expertise in AdWords management, marketing strategy, sales management, brand/creative management, website writing, press release writing and new media advertising through Twitter, Facebook and other avenues.

Betsy Weber

Chief Evangelist - TechSmith Corp.   |   LinkedIn

Tech Evangelist, Word of Mouth marketing, grassroots marketing, community building...

Specialties:Community Management, Social Media, Tech Evangelist, Word of Mouth Marketing, Grassroots marketing.

Jeff Siarto

Co-Founder, Loudpixel.com   |   LinkedIn

Jeff is the Co-founder of Loudpixel, a social media research company and a designer at Element 84 where he works on web interfaces for the NASA Earthdata program. He is the author of Head First Web Design and teaches front-end web development in the Comm Arts College at Michigan State. Jeff calls East Lansing home and lives with his wife, cat and daughter.

Nick Chilenko

Founder and President, Nicholas Creative   |   LinkedIn

Nicholas Creative was founded by Nicholas Chilenko. After entering the online marketing field more than 10 years ago, he quickly gained recognition as an industry leader. Prior to founding the firm in 2006, he was creative director for a metro-Detroit web agency and has managed accounts such as Microsoft, Ford, AAA and Comerica Bank.

Jason Meyers

Content Strategy Lead at SalientMG   |   LinkedIn

Jason Meyers has more than 20 years of experience as a professional journalist and content marketer. He is the former executive editor of Entrepreneur magazine and the former editor-in-chief of Telephony magazine, a B2B publication for the telecom industry. In 2008, Meyers founded Live Concepts Media, a Michigan-based content marketing and event management firm.

Silver Sponsors
Coaches
Media Sponsors
Organizers
Photos
Blog

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